Chivas Regal

ScotlandBlendedPremium

Founded1801 (Chivas Brothers)

HomeAberdeen · Strathisla

OwnerChivas Brothers (Pernod Ricard)

StyleBlended Scotch

SignatureSmooth premium blend

Core12 · 18 · 25

A premium blend that competes on smoothness. It began in an 1801 grocer's.

Flavourofficial / critical

HoneyRipe appleVanillaHazelnutButterscotchOrange

Glossaryfor beginners

Blended ScotchA Scotch made by blending malt and grain whiskies from several distilleries.

StrathislaFounded in 1786, the oldest distillery in the Highlands; the malt at the heart of the Chivas blend.

Premium blendAn upper blend built on whiskies aged 12 years or more, aiming at smoothness and richness.

Royal SaluteChivas Brothers' 21-year top blend, launched in 1953 for the coronation of Elizabeth II.

Range & Collections

12yoA soft honey-and-apple balance. The premium entry that defines Chivas Regal.

13yo (Extra)A range finished in various casks — sherry, rum and more.

18yoA rich premium marketed for its 'eighty-five aromas'.

25yoThe top line, reviving a 1909 luxury blend.

Royal Salute · LimitedThe 21-year-and-up top blends and limited releases.

Value by AgeData-based2026.6 as of

12yoPremium entry~£35

18yoRich premium~£70

25yoTop blend~£250

★ 25yoPremium blend · Revived from 1909~£250

Chivas Regal's value lies in being a 'smooth premium blend' rather than in vintage auctions. The 12 is a benchmark bottle for gifting and hospitality, while the 25 and the sister brand Royal Salute hold the top. Strong gifting demand, especially across Asia, underpins the brand.

Prices are approximate retail / duty-free · Limited editions at brand list price (volatile) · Not a personal tasting score

How It’s Made

Chivas Regal is a blended Scotch of whiskies from several distilleries, built around the malt of Strathisla, the oldest distillery in the Highlands. Selecting whiskies aged 12 years or more, it aims at the round, soft richness of honey, ripe apple and vanilla rather than bold character. 'Smooth premium' is the consistent Chivas direction.

Born in a grocer'sIt began in 1801 when the Chivas brothers opened a grocery in Aberdeen and blended whisky.

The heart of StrathislaThe malt of Strathisla, the oldest distillery in the Highlands, sits at the centre of the blend.

Premium on smoothnessA premium blend leading with round, rich honey-and-apple softness rather than bold character.

Royalty and luxuryIt released a luxury blend early, in 1909, and the sister brand Royal Salute was launched for a coronation.

History

It began in 1801 when the Chivas brothers opened a grocery in Aberdeen and blended whisky. Established as a luxury blend under the Chivas Regal name in the early 20th century, it is run today by Chivas Brothers under Pernod Ricard, with Strathisla as its home distillery.

How It’s Drunk

In the US and UK, Chivas Regal reads as a smooth premium blend and a staple for gifting and hospitality. The 12 is an easy crowd-pleaser; the 18 and 25 sit as more formal gifts. Its strength is a balance everyone takes to easily rather than the bold character of peat or heavy sherry — good for sharing.

◆The Right GlassSignature

The 12 takes well to a light highball or on the rocks, an easy pour alongside a meal. Richer lines like the 18 and 25 sharpen their honey and hazelnut neat in a Glencairn. Being a soft whisky, it rewards an aroma-focused glass over a big cube of ice.

→ Copita vs Glencairn → Whisky mixers around the world